In today’s fast-paced digital world, communication is a significant tool to ensure effective customer relations. There are numerous communication channels utilised by businesses to market their services. One of the prominent tools used today is SMS marketing. However, exposure to the internet leads to uncountable fraudulent activities.
This blog highlights the latest actions taken by the Indian government to regulate the process of SMS marketing. Further, we will discuss more about the steps to be followed by businesses for smooth registration.
What Is DLT Registration?
The latest initiative taken by the Indian government to eliminate the misuse of communication channels is DLT registration. DLT stands for Distributed Ledger Technology, launched by the Telecom Regulatory Authority of India (TRAI). According to the data from the Telecom Commercial Communications Customers Preference Regulation (TCCCPR 2018), it is made mandatory for businesses to register themselves with the DLT platform.
This is a significant step towards the decentralisation of communication systems across blockchain platforms. DLT network facilitates transparency of the communication with the customers. It essentially acts as a shield that enables businesses not to spam their customers. The notification says a business entity has to register on the DLT portal by submitting its sender ID, message templates, consent templates, and headers. The information provided is authenticated by the service providers for highly secured communication with the customers.
A business entity must follow multiple steps to streamline the process of sending messages legitimately. These steps are mandatory and in compliance with the TRAI’s regulations. Staticking.com, a leading Bulk SMS Company in Delhi, has already adhered to adapted terms issued by the government.
Here is the step-by-step approach:
Step 1: Choose a Telecom Service Provider (TSP)
A Telecom Service Provider is an authorised intermediary between businesses and telecom operators. Several reliable service providers are in the market, authenticated by TRAI.
Some leading examples are Airtel, Vodafone Idea, Jio and BSNL.
Step 2: Register as a Business Entity
The key step in DLT registration is to identify a business entity. The following are the details required for this process:
Name of the business entity
Type of business operations
PAN number (Permanent Account Number)
CIN (Corporate Identification Number), if applied.
Step 3: Submission of Header Registration
Header in business terms typically refers to a 6-13 digit number or can be a brand’s name. It denotes the sender name or number used for the SMS marketing. Registration of the header is required to send the messages by using the same.
Step 4: Register Message Templates
Message templates are designed to curb the spread of unsolicited spam messages. It is a format used to send out SMS to customers. Any message template must include the following:
Information of the sender
Nature of the message (Promotional or Transactional)
Adding an unsubscribe mechanism
TRAI reviews the Header and Message Template issued by the business entity.
Step 5: Adherence to Do Not Disturb (DND) Guidelines
TRAI has come up with DND guidelines which enable businesses to have an option for DND mode. If a customer no longer wishes to receive unsolicited promotional messages. They can easily stop receiving such texts/emails/voice messages etc.
Connect with Staticking.com to learn more about how to keep your target audience engaged while adhering to the TRAI guidelines.
The cost of DLT registration depends on the Telecom Service Provider (TSP) opted by a particular business entity. The registration cost is a one-time investment made by the businesses. It primarily includes:
Required fee for registering your business, header and message templates.
An annual or yearly charge for maintenance of the registration.
Additional charges for sending out messages are charged by the Bulk SMS Service Providers.
Visit Staicking.com, one of the most popular Bulk SMS Company in Delhi, providing top-notch solutions at pocket-friendly rates. Partner with them to send out bulk SMS to your customers in a timely and secure manner.
DLT registration is now a vital part of a business to utilise SMS marketing. In India, there are multiple secured and authorised Telecom Service Providers.
Here is a list of top TSPs:
Jio DLT Portal: https://trueconnect.jio.com/#/
Airtel DLT Portal: https://www.airtel.in/business/commercial-communication/home
Vodafone DLT Portal: https://www.vilpower.in/
BSNL DLT Portal: https://www.ucc-bsnl.co.in/
Tata Teleservices DLT Portal: https://telemarketer.tatateleservices.com:8082/#/
Videocon DLT Portal: https://smartping.live/entity/login
The cost of DLT registration differs from one telecom service provider to the other. We highly recommend businesses to register with Jio as it is free. Registering with providers like Vodafone Idea costs INR 5900.
A running business in India today, cannot afford to skip DLT registration. It is a regulatory mechanism issued by the Indian government. However, at the same time, it is an effective way to highlight the commitment of a business to its customers. Adherence to these guidelines helps in building transparent and legitimate relationships with the customers.
Here are the key benefits of DLT Registration:
Improved Credibility of Businesses: Registering with DLT acts as a stepping stone for building a customer relationship based on trust and loyalty. It increases the chances of improved credibility as the customers will not be spammed.
Secured Communication: While submitting the details, customers are often exposed to hidden harassment. Compiling DLT guidelines gives assurance that they are receiving messages from verified sources. Furthermore, this helps in building the confidence of customers in the services provided by the business.
Regulatory Compliance: DLT registration is based on the communication practices prescribed by the TRAI. Any business involved in spam or fraudulent activities will be charged with heavy penalties, also leading to legal actions. This is a way to ensure only authorised entities are allowed to send messages.
Enhanced Delivery Rates: Telecom operators verify the sources of the messages to be sent to the intended audience. This acts as a filter by eliminating unwanted messages from the source. This helps in prioritising the authenticated data, therefore, increasing the delivery rates.
Better Performance Management: DLT allows a business entity to monitor and manage the messages to be sent. Associating with Bulk SMS Company in Delhi such as Staticking.com, you can track your messages, schedule the delivery and review the overall progress.
With India’s ever-evolving communication landscape, we recommend you stay updated with the guidelines issued by the government. DLT registration can foster better communication relationships with your customers as well as develop the reputation of your business.
Get in touch with Static king today.
